WORK EXPERIENCE:

 

Jul 09 - Present

DVS Camp Websites
Founder, CEO, VP Marketing, VP Sales

  • Started and built web design and development company that grew to dominate its niche - summer camps
  • Created, tested, and iterated a marketing and sales funnel that converts qualified prospects to new clients approximately 67% of the time
  • Created marketing campaigns that achieved up to 500% return on marketing money invested
  • Achieved online opt-in rates as high as 62.8%
  • Achieved open rates on marketing emails as high as 60%, and click through rates as high as 27.5%
  • Wrote, designed, executed, measured, and tested end-to-end marketing campaigns in print, online, email, direct mail, and video channels
  • Created a recurring, 100% profit, passive income stream via strategic partnerships with two online marketing companies
  • Developed a second recurring, passive income stream that all of our clients paid us each month
  • Generated leads for zero cost upfront, paying commissions only when leads turned into new clients, with a major publishing company that served our target market
  • Developed incentives and implemented programs for individuals and companies to refer new clients to us
  • Hired, trained, and managed marketers, salespeople, admins, and freelancers
 

Jan 09 - Jul 09

Specific Media
Account Executive

  • Sold behaviorally targeted online advertising to agencies and Fortune 500 advertisers in New York City territory
  • Closed $250,000 with P&G within 5 weeks of starting
  • Achieved 2nd highest sales numbers in New York office in 5th month
 

Nov 05 - Jan 09

Phorm, Inc.
Director of Sales

  • Responsible for Eastern sales territory for groundbreaking, ISP-integrated, behavioral-targeting online advertising company
  • Developed and managed relationships with top agencies (Avenue A/Razorfish, Mindshare Interaction, ID Media, Media Kitchen, Mediavest, Carat Fusion, Zenith, OMD) and advertisers (Coca Cola, Monster.com, Barnes & Noble, BMG, Columbia House, YourMusic.com, Miramax, Universal Orlando, Ziff Davis, Citicorp, Fairfield Resorts)
  • Top-producing salesperson in New York office each year
  • Designed live behavioral-targeting demos and presentations that were used in pitch meetings with prospects
 

Aug 04 - Nov 05

CSD Media
Owner, Online Marketing Consultant, Media Buyer

  • Placed approximately $720,000 of online advertising for a variety of advertisers, publishers and email list owners
  • Closed various Internet-generated data transactions, including two transactions that both exceeded $50,000
  • Sold Internet-generated mortgage leads to mortgage brokers nationwide
 

Nov 02 - Aug 04

ProPlus Media, Inc.
Vice President of Sales

  • Closed over $1 million in first 12 months with clients such as: eHarmony,com, CollegeHumor.com, 1-800-BAR-NONE, YouCanSave.com, A1 Wireless, Spectrum Direct, and Harris Interactive.  This $1 million represented 10% of the company’s total revenues for that year.
  • Promoted 3 times during first 12 months from Account Executive to Senior Account Executive to Director of Sales to Vice President of Sales.
  • Created a sales activity tracking tool and salesperson-to-management reporting system, which were implemented for use by all salespeople in the company.
  • Recruited, trained and managed all incoming salespeople from May 2003 through August 2004.  Training included: industry and technical knowledge, prospecting, cold calling, qualifying, closing, client service, and upselling.
 

Nov 01 - Nov 02

Fearless Reader
Co-Founder, CEO

  • Wrote business plan and secured angel investment of $75,000 for adult literacy start-up
  • Formed strategic partnerships with two direct response marketing companies and a prestigious law firm
  • Performed extensive study of television and radio direct response marketing
  • Developed, produced and self-funded prototype product
  • Explored patentability of product, maintained trade secret status and registered trademark for product name
 

Feb 00 - Nov 01

Speedia Wireless
Media Buyer, Director of Business Development

  • Purchased online advertising for cellular phone e-commerce website from publishers such as: EOnline, Barpoint.com, iGo.com, Wireless Internet Outfitters, and Corr Wireless Communications
  • Formed joint venture with Siemens AG to design, produce and market an advanced cardio auscultation device that collects and transmits audio data to and from an artificial intelligence diagnostic database using wireless technology
  • Closed consulting engagement with Riddell Sports to provide 350 salespeople with real-time access to email and corporate data on mobile phones and wireless handheld devices
  • Various business development responsibilities, including:
    • Analysis and execution of joint ventures and acquisitions
    • Consultative selling to corporate accounts: understanding a client's problem or objective; completing an ROI analysis and feasibility study; making a recommendation, proposal and presentation; implementing the solution
    • Analysis, negotiation and closure of strategic marketing deals

Jul 98 - Feb 00

Bear Stearns & Co. Inc.
Financial Analyst, Investment Banking - Financial Buyers Group

  • Conducted Warburg Pincus’ $120 million exclusive sale process for WestStar Holdings, a distressed movie theater operator
  • Advised client on $32 million lead-managed initial public offering (IPO)
  • Advised private equity fund on auction process for the leveraged recapitalization of a $535 million company
  • Constructed detailed financial models for mergers, acquisitions, leveraged recapitalizations, leveraged buyouts.  Utilized valuation techniques including discounted cash flow, comparable companies, and precedent transaction analyses.
 

Mar 97 - May 98

Bentley Investment Group (Bentley College)
Founder, President

  • Secured $250,000 from Bentley College endowment fund to be invested in the stock market by student-managed investment group
  • Analyzed potential investments, presented investment proposals to 25 student members and faculty, conducted buy and sell trades
  • Comparative returns:
    • 3/1/97 - 12/31/97:  DJIA: 15.0%, SP500: 22.7%, Bentley Investment Group: 39.0%
    • 1/1/98 - 12/31/98:  DJIA: 16.1%, SP500: 26.7%, Bentley Investment Group: 28.3%

EDUCATION:

Bentley College
Waltham, MA

  • Bachelor of Science in Accountancy, 1998
  • Graduated Summa Cum Laude, GPA: 3.85 / 4.00

Berklee College of Music
Boston, MA

  • Double major: Jazz Guitar & Film Scoring